Dynamic SALESmanago content is an innovative solution allowing e-stores to achieve maximum effectiveness of e-mail marketing and online sale. Personalized marketing brings effects in any business, be it specialist medical stores, e-bookshops, leading online clothing or footwear retailers.

SALESmanago Marketing Automation automates the entire process of new customer acquisition, starting with progressive pop-ups, through conversion-boosting dynamic emails to product recommendations published on websites and personalized RTB advertising – Marketing Automation impacts stores’ performance at all levels.

SALESmanago for eCommerce – examples of use:

Automated dynamic emails

• Emails with suggestions concerning products viewed by the lead during the most recent visit
• Emails fine-tuned according to the entire history of the lead’s visits
• Emails with suggestions concerning products similar to those viewed by the lead
• Emails with recommendations of products complementing those recently purchased
• Up-selling. Messages recommending more expensive up-grades to products the lead has been interested in so far
• Dynamic message titles fine-tuned to the contact’s product interests

Saving shopping cart:

• Static shopping cart abandonment emails
• Static shopping cart abandonment texts
• Personalized shopping cart abandonment texts with personal data, information on the lead’s sex, previously allowed discounts as well as transactional data
• Dynamic shopping cart abandonment emails presenting items added to the cart, with details of previous discounts and transactions

Newsletter personalization:

• Message content tailored to personal details, sex, address, age and interests
• Newsletters filtered according to the lead’s sex
• Segmented messages sent to groups of contacts interested in particular product categories
• Newsletters with discounts for non-active customers
• Classical newsletters with partially personalized content
• Personalized message titles

Progressive pop-ups:

• pop-ups with individual discount codes only for unidentified contacts
• pop-ups defined by the source of visit
• pop-ups with extra credit for first order

Dynamic recommendations on website:

• Hints on products viewed by the lead during the previous visit
• Special individually-adjusted prices for recently viewed products
• Boxes with recommended products based on the history of visits
• Product up-selling directly in the shopping cart

B2B is a home market for Marketing Automation – systems belonging to this category have been developed to support sales between companies. Identification and tracking of website behaviour combined with possibilities offered by CRM support your sales operations and lead education programs. This is done to bring new customers to your business while at the same time increasing the efficiency of work and leveraging your sales force.

The systems are used by both small businesses offering local services as well as corporate customers managing sales operations on international markets.

SALESmanago Marketing Automation for B2B – examples of use

Segmentation and scoring

• Leads are automatically assigned to segments according to their level of interest
• Points are added for each relevant action of the lead
• Points are added individually for particularly relevant actions
• Traffic coming from various sources is rated independently
• Leads are segmented according to time spent on the website and the number of pages visited

Lead Nurturing:

• Programs educate leads who are not ready to purchase
• Once a predefined score has been reached the system will automatically send details of your offering
• The system will automate sales operations targeting the customers who are already negotiating with your sales staff

Leveraging your sales department:

• Complex behavioural profiles of your leads are available on individual contact cards
• The system tracks the behaviour of your leads during visits to websites
• Facebook applications and events are integrated
• Alerts containing key information are sent as soon as interest in your offering is detected.
• System of notes and tasks supported by email reminders
• Lead Nurturing Programs.

Marketing Automation for B2C allows personalized and automated communication with particular customers using their profiles developed on the basis of their previous transactions as well as behavioural data. In the next step, the solution enables you to reach your customers with fine-tuned messages and sales activities.

Possibilities offered by SALESmanago Marketing Automation platform are used by companies representing the full scope of products and services provided for individual customers. The Marketing Automation system is used by hotel and tourism businesses as well as consultancies and training course providers, car dealers, banks, insurance companies and legal consultancies.

Using the wide scope of possibilities offered by behavioural analysis and automated communication, companies from B2C sector can recognize their contacts’ interests and accordingly fine-tune the content of emails and the moment these should be sent as well as the look of the website and the ads published in RTB network.

How can you use SALESmanago for B2C?

Automated mailing campaigns

• Lead Nurturing messages making the lead ready to purchase
• Series of Welcome Messages sent after signing up for the newsletter
• Periodic messages
• Birthday emails with special offers
• Segmented newsletters sent automatically after the system has detected interest in a particular product category

Dynamic emails:

• Emails with suggestions of products viewed by the lead during the last visit
• Emails fine-tuned according to the entire history of the lead’s visits
• Emails suggesting products similar to those viewed by the lead

Campaigns tailored to lifecycles:

• Offerings tailored to seasonal trends
• Tailored offerings sent in the period when the contact made a related purchase in the previous year
• Automated repeated sale of products expected to run out or expire over a specific period of time

Dynamic recommendations on website:

• Supplementary sale of products on the website tailored to the contact’s searches
• Recommendation modules based on automated analysis of contact visits
• Dynamic recommendation pop-ups shown to hesitant visitors

Call center support:

• Call center module providing telemarketers with real-time contact information
• Email alerts sent to the customer service staff
• Reports on contact behaviour/email marketing activities

The travel and tourism industry is one of the world’s largest industries where online component of researching and booking plays a very significant role. Personalized tailored offers are key to attract new customers over large competition. SALESmanago Marketing Automation is successfully used by many hotels: Royal Park, Mikołajki Resort, Qubus Hotels in Poland or international hotel chains like Mamaison and CPI Hotels.

Examples of use

Boosting B2B sales:

• Analysis of website traffic generated by identified companies, and telephone or e-mail contacts with the companies’ contact persons
• Alerts informing about an identified corporate customer’s interest in staying at one of the hotels
• Automation of loyalty programmes for corporate customers having used the hotel’s services previously
• Recommendation of additional services for hotels viewed within the website – generated individually for a specific, identified person on the website
• Dynamic banner ads – displaying special offers and services
• Database segmentation based on the contacts’ behaviour on the website
• Use of the download centre, for instance for presentation of special offers to customers, or for sharing informative content in the form of e-books on SPA treatments. By offering potential customers access to a variety of materials we are able to successfully acquire new contacts and educate still undecided customers
• Pop-up with information about a discount or an additional amount, e.g. 50 EUR, for a reservation or any service at the hotel.

E-mail campaigns:

• Newsletter campaigns targeting customer segments already using the services of a particular venue
• Mailings tailored to individual trends – proposing accommodation for the period in which the customer booked it in previous years
• Classic newsletters tracking user behaviour after accessing the website
• Sending birthday emails, for instance emails with wishes and a gift in the form of a discount code or a special birthday offer

Supporting call centres and sales departments:

• Alerts for commercial departments informing about the customer’s interest in an accommodation or problem with choosing specific services
• CRM system with an option of adding notes and an agenda with email reminders
• Alerts for sales staff informing about the customer’s return to the website
• Setting up scoring rules – assigning points to leads for an activity, for instance for clicking an email from an email campaign or visiting a given URL address. On this basis, other actions towards the leads can be designed
• Notification settings – alerts informing about a lead exceeding a certain scoring level, generated on the basis of the customer’s activity and frequency of their visits in each category. This allows for the most promising leads in each category to be singled out
• Facebook integration enabling the monitoring of social media events and targeting the ads through Custom Audiences

Training and coaching business is a great place for Marketing Automation Lead Nurturing and Lead Generation programmes. Progressive pop-ups, automatic segmentation and contacts scoring is a best way to send personalized messages to new leads and educate them. Universities use unique knowledge provided by Marketing automation system to contact potential candidates. SALESmanago Marketing Automation platform is successfully used by polish universities (Wyższa Szkoła Bezpieczeństwa Apeiron, Poznańska Wyższa Szkoła Biznesu, Wyższa Szkoła Logistyki), international education companies (Young Digital Planet, Migam.pl) and specialized training and coaching firms (ITC Partners, Door Group, Akademiakreatywnosci.eu).

Examples of use

Lead Nurturing:

• Programmes educating undecided customers
• Offer sent automatically when a certain scoring level has been reached
• Automated sales campaigns for leads with whom the sales department is already in contact
• Adapting training offers to the customers’ interests
• Personalised content sent to customers during the peak of their activity
• Email and text messages with reminders about a training/ meeting, and thanking for participation
• Dynamic newsletters – using the RSS feed -– sending messages about new content on a website or a blog

Supporting sales departments:

• Extensive behavioural profiles of contacts available on individual contact cards
• Tracking the leads’ behaviour on websites
• Facebook integration enabling the monitoring of social media events and ads targeting through Custom Audiences
• Alerts with key information after detecting the customer’s interest in an offer
• System of notes and tasks with email reminders due to an advanced CRM system
• Automated sending of offers for pre-selected groups of leads
• Recurring emails informing about novelties
• Automated sales campaigns for leads with whom the sales department is already in contact
• Personalised messages and offers displayed on the Microsite
• Dynamic banner ads – displaying personalised offers and services
• Possibility of integration with LiveChat, Ankietka.pl, Survicate.pl

Segmentation and scoring:

• Automatic contact segmentation on the basis of identical or similar interests
• Points assigned for each relevant activity of the lead
• Points assigned on an individual basis for particularly important actions
• Segmentation on the basis of the time spent on the website and the number of subpages visited
• Possibility of designing subscription forms for newsletters segmented by theme
• Real-time tracking

Progressive pop-ups:

• Pop-up with an individual discount code only for unidentified contacts
• Pop-up depending on the training website’s traffic source
• Pop-up with an additional discount for the first training

Banks and financial institutions gather unique knowledge about their customers. It helps them tailor better credit offers and support call centers. SALESmanago Marketing Automation software is succesfully used by lead polish banks like Getin Bank or Noble Bank.

Examples of use

Supporting call centres:

• Call centre module providing telemarketers with real-time information about the lead (Real Time Tracking module)
• Email alerts to customer service staff, including alerts with contact details attached, which facilitates the communication process
• Providing telemarketing staff with suggestions on loans discussing methods
• Intelligent contact forms linked with the Call Centre
• LiveChat integration
• Pop-up inviting to chat with a consultant
• Credit recommendation system – based on information entered into credit and instalment calculators and configurators
• Customer support: inactive client or a client not using the system
• Communication via mobile channels (SMS, Mobile Apps)
• Email accounts in proxy mode – monitoring outbound contacts of one’s own mailbox

Integration with transaction processing systems and CRM systems:

• Synchronisation of transactional and behavioural data between SALESmanago and the CRM (Customer Relationship Management) system in use
• Parallel removal of opt-out contacts from client databases
• Contacts entered by the CRM staff automatically added to SALESmanago
• Information on the lead’s interest in an offer on a website transferred to the CRM system
• Contact segmentation in SALESmanago based on the data coming from the CRM system
• Monitoring of current sales and marketing staff performance

RTB ads adapted to the life cycle:

• Ads reminding about a loan offer
• Ads encouraging to contact a consultant displayed for customers who have not agreed to receive emails as a form of marketing
• Ads selling additional services to customers
• Reminders about payment or topping up
• Advertisement tailored to the purchase campaign stage

Email campaigns:

• Newsletter campaigns targeting customer segments already using the services of a particular institution
• Email campaigns tailored to individual trends
• Classic newsletters tracking user behaviour after accessing the website

Lead Nurturing:

• Email campaigns educating the customer about the services and the offer
• Campaigns converting demo services into paid products
• Dynamic and personalised website content (contact forms and content)

Marketing Automation helps identifying B2B visits, gathering brokers e-mail addresses or support sales department. Solutions for B2C/Retail and also popular in eCommerce dynamic content is a great way for companies with their own distribution network.

Manufacturing companies which successfully use SALESmanago Marketing Automation platform is a long one. Konecranes uses it to support sales and customer service departments, while Robobat uses integration with external CRM to support sales representatives. Marketing Automation system is used by optical manufacturers (MDT, Optotech), control systems providers (Archman), data storage and process centers (Queris), system and applications for business (Sage, Enova, Insoft Consulting, Streamsoft, DC), furniture (Balma, VOX), windows (Dakea), composite panels (WPC Kompozyt), wrappings (Arexim), specialized water cutting machines (Jet System), measurement devices (Mera) or label equipment (Unilogo).

Examples of use

Supporting call centres:

• Call centre module providing telemarketers with real-time information about the lead (Real Time Tracking module)
• Email alerts to customer service staff, alerts with contact details obtained through a contact form
• Reports on the contacts’ behaviour
• Providing telemarketing staff with suggestions on how to talk to institutional customers
• Email accounts in proxy mode – monitoring outbound contacts of one’s own mailbox

Integration with transaction processing systems and CRM systems:

• Synchronisation of transactional and behavioural data between SALESmanago and the CRM (Customer Relationship Management) system in use
• Parallel removal of opt-out contacts from client databases
• Contacts entered by the CRM staff automatically added to SALESmanago
• Information on the lead’s interest in an offer on a website transferred to the CRM system
• Contact segmentation in SALESmanago based on the data coming from the CRM system

Lead Nurturing:

• Programmes educating customers who are not yet ready to buy
• Offer sent automatically to the customer and an alert sent to the sales staff when a given scoring level has been reached
• Automated sales campaigns for leads showing initial interest in purchasing specific solutions
• Dynamic and personalised website content (contact forms and content)

Lead Generation:

• Progressive pop-ups displayed only for anonymous customers
• Dynamic banner ads – displayed according to the tracked contact’s behaviour
• Dynamic pop-ups for identified leads
• Sidebars with newsletter subscription
• Facebook contest apps, Facebook event tracking, custom audience – targeting Facebook ads using data collected through SALESmanago
• RTB ads for leads leaving before a contact form is finished

Knowledge about law, taxes and multitude of regulations is a precious one but only when you can reach new customers. SALESmanago Marketing Automation system gathers unique knowledge about potential customers interests. Lead Nurturing cycles of messages educate potential customers about law firm competence and build trust. SALESmanago Marketing Automation platform is successfully used by law firms (AIF Kancelaria) and tax consultants (Eurotax, MISP).

Examples of use

Lead Generation:

• Lead generation through integrated contact forms
• Progressive pop-ups displayed only for anonymous customers
• Customer segmentation on the basis of the elements viewed and the time spent on the website
• Dynamic pop-ups for identified leads
• Sidebars or pop-ups with newsletter subscription
• Dynamic banner ads presenting a specific service – displayed according to the tracked contact’s behaviour
• Facebook contest apps
• RTB ads for corporate leads
• Alerts informing about a lead exceeding a certain scoring level and about their behaviour on a website
• Email accounts in proxy mode – monitoring outbound contacts of one’s own mailbox

Automated email campaigns:

• Lead Nurturing messages preparing the customer for using the services
• A series of welcome messages after the customer’s subscription to a newsletter
• Recurring messages
• Segmented newsletters sent automatically after detecting the customer’s interest in solving an issue in a particular field
• Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on a website or containing sectoral information

Boosting direct sale:

• Integrated call centre module sending priority leads, together with a complete behavioural profile and a conversation script
• Alerts sent to sales departments after detecting the customer’s interest in an offer
• Automated sales campaigns autonomously moving contacts to the next stage of the cycle when their interest rises
• SMS reminders about meetings

Purchasing your perfect car is a long process of research, comparison and diffrent kinds of configuration. With knowledge about you customers interests, Marketing Automation system gives you an edge over your competition. Tailored offers and personalized communication via SMS is the best way to close a deal. SALESmanago Marketing Automation system is successfully used by a companies like Peugeot Poland or Czech Republic car dealer Auto Pokorny.

Examples of use

Increasing the number of test drives:

• Emails inviting to test drive a car the customer was interested in
• Automated alerts to dealers requesting to contact a person who has been using a price comparison or shopping comparison website
• Drip programmes after detecting the customer’s interest in a particular model
• SMS reminders about a scheduled test drive

Segmentation of private and corporate customers:

• Tracking corporate visits on a website
• Detecting a visit of a current, tracked customer
• Detecting interest in various sources of funding mentioned on the website, and automated educational campaigns informing the customer for instance about loan or lease possibilities

Supporting sales departments:

• Extensive behavioural profiles of contacts available on individual contact cards
• Tracking the leads’ behaviour on websites
• Integration of Facebook events and apps
• Alerts with key information after detecting the customer’s interest in an offer, a particular model, or a source of funding
• System of notes and tasks with email reminders
• B2B visits analysis

Lead Generation and Lead Nurturing:

• Lead Nurturing messages preparing the customer for using an offer or services, including after sales services
• A series of welcome messages after the customer’s subscription to a newsletter
• Recurring messages
• Segmented newsletters sent automatically after detecting the customer’s interest
• Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on a website or containing sectoral information
• RTB service notifications
• Dynamic and personalised website content (contact forms and content)

Bookshops and publishing houses are one of the most popular SALESmanago customers. SALESmanago Marketing Automation system is successfully used by a scientific publishers (C.H. Beck, Wolters Kluwer), books and multimedia education materials distributors (Young Digital Planet) and big bookstores like Merlin.pl or Matras. Increasing interest in audiobook stores like Audioteka or Nexto.pl is also a great place for Marketing Automation.

Examples of use

Dynamic email offers:

• Dynamic email after the customer’s visit to the website, offering recently viewed items
• Dynamic email reactivating customers a few weeks after their last visit to the website
• Dynamic email adapted to the customer’s entire visit history
• Dynamic email customised according to transactional data – proposing publications from categories previously purchased by the customer or publications by the same author
• Dynamic email rescuing an abandoned shopping cart
• Dynamic email subjects using the names of authors of the publications the customer viewed on the website.

Integration with the CRM and transaction processing systems:

• Synchronisation of transactional and behavioural data between SALESmanago Marketing Automation and the CRM (Customer Relationship Management) system in use
• Parallel removal of opt-out contacts from client databases
• Contacts entered by the CRM staff automatically added to SALESmanago Marketing Automation system

Segmentation and scoring:

• Automatic contact segmentation on the basis of their interest in similar types of publications or authors
• Points assigned for each relevant activity of the lead.
• Points assigned on an individual basis for particularly important actions
• Segmentation on the basis of the time spent on the website and the number of subpages visited

Lead Generation:

• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
• Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription
• Real-time recommendation system
• Dynamic banner ads displayed according to the contact’s activity
• Progressive pop-ups displayed only for anonymous customers
• Real-time alerts transferring information about the lead’s visit to the website to the sales department
• Dynamic pop-ups for identified leads
• Text messages with discounts and special offers

Lead Nurturing:

• Programmes educating customers who are not yet ready to buy
• Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on the website
• Offer sent automatically when a certain scoring level has been reached
• Automated sales campaigns for leads showing initial interest in purchasing specific publications

Email campaigns:

• Newsletter campaigns targeting customer segments who already bought publications in the bookshop or viewed a category on a website
• Email campaigns tailored to individual trends – proposing new books in a period in which the customer purchased books in previous years
• Classic newsletters tracking user behaviour after accessing the website, featuring personalisation
• Birthday emails with discounts

SaaS based applications can monitor their visitors behaviour – educate and nurture potential users. System will automatically send additional information about unused functions, issues with login or support service. SALESmanago Marketing Automation also educates trial version customers and invites them for a full paid version.

Examples of use

Tracking the users of an application:

• Analysis of the frequency and effectiveness with which the offered application is used by registered users
• Automated email reminders about the application’s features in case a low usage by a customer is detected
• Possibility of tracking the users based on points
• Text messages and RTB reminders if a user does not log in and does not react to email messages

Lead Nurturing for trial version users:

• Messages informing the client about features they have not used yet
• Separate information campaigns depending on the segment the customer is classified in
• Dynamic messages within the application
• Recommendation system – Nextgen module

Lead Generation:

• Progressive pop-ups displayed only for anonymous customers
• Dynamic pop-ups for identified leads
• Sidebars / pop-ups with newsletter subscription
• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
• Dynamic banner ads displayed according to the tracked contact’s behaviour
• RTB ads for leads without a trial account
• Educational cycles converting demo leads into leads using a full version of the application
• Integration with LiveChat, Ankietka.pl

Automated email campaigns:

• Lead Nurturing messages preparing customers for purchase
• Dynamic newsletters – using the RSS feed in creating dynamic messages with news about the application and new functions, or containing sectoral tips / information
• A series of welcome messages after the customer’s subscription to a newsletter
• Recurring messages with webcast invitations
• Segmented newsletters sent automatically after detecting the customer’s interest in purchasing a license

Similar to Travel agencies, booking tickets is much more common online rather than by phone and it is growing fast each year. Unique knowledge about client intrests provided by SALESmanago Marketing Automation system helps not only book tickets but also offer additional services like car rental or suggest a romantic dinner at the restaurant. SALESmanago Marketing Automation platform is successfully used by large companies like Eurolot, international booking centres like Bluesky Travel or Fru.pl, and mobile booking apps like SkyCash.

Examples of use

Email campaigns:

• Newsletter campaigns targeting customer segments depending on categories in which they were interested on the website
• Email campaigns with last minute deals
• Email campaigns tailored to individual trends – suggesting tickets for events related to the content visited by the lead or in which the lead was interested on the website
• Classic newsletters tracking user behaviour after accessing the website

Dynamic email messages:

• Dynamic email after the customer’s visit to the website, containing tickets they looked at or typed in the search engine
• Dynamic email reactivating customers a few weeks after their last visit to the website
• Dynamic email adapted to the customer’s entire visit history
• Dynamic email customised according to transactional data – proposing tickets linked to the ones the customer purchased previously
• Dynamic email rescuing an abandoned shopping cart
• Dynamic email proposing additional partner services together with ordered tickets

Dynamic website content:

• Recommendation system using behavioural data about the contact’s interests during their last visit to the website
• Dynamic suggestions about additional services proposed together with purchased tickets
• Dynamic, one-off promotions for tickets the customer has been interested in during their last visits to the website
• Real-time recommendation system
• Dynamic banner ads displayed according to the contact’s activity

RTB smart remarketing:

• Banners presenting the benefits of subscribing to a newsletter, displayed for customers who have not agreed during the registration to receive marketing messages
• RTB ads reselling related services to customers who have just booked a ticket
• Reminders encouraging to buy tickets with limited availability which are almost sold-out
• Advertisement rescuing an abandoned shopping cart in case the email notification has not been opened by the customer
• Win-back: special promotion for customers who have not visited the website for a few months after having booked a ticket

Text message marketing:

• Personalised text message campaigns using data from the CRM system
• SMS reminders about an abandoned order or shopping cart
• Automatic text message with a discount coupon sent after the customer have been using the ticket search engine

Lead Generation:

• Progressive pop-ups displayed only for anonymous customers
• Real-time alerts transferring information about the lead’s visit to the website to the sales department
• Dynamic pop-ups for identified leads
• Sidebars with newsletter subscription
• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
• Birthday emails
• A welcome message after the customer’s subscription to a newsletter

Lots of customers and not enough offers? SALESmanago Marketing Automation system is a great solution for a fast growing online tours booking bussiness. Now you can reach every one of them with tailored offers created automatically by the system. SALESmanago Marketing Automation is successfully used by travel agencies like Rainbow or Travel Planet.

Examples of use

Dynamic email offers:

• Dynamic email after the customer’s visit to the website, offering recently viewed tours
• Dynamic email reactivating customers a few weeks after their last visit to the website
• Dynamic email adapted to the customer’s entire visit history
• Dynamic email customised according to transactional data – proposing tours to places linked with the customer’s previously purchased trips
• Dynamic email rescuing an abandoned shopping cart
• Dynamic email subjects using information about countries the customer was interested in

Dynamic website content:

• Dynamic pop-up proposing help with choosing a tour
• Progressive pop-ups for untracked contacts encouraging to subscribe to a newsletter
• Dynamic systems recommending tours that the customer skipped during the last visit
• Individual, real-time, on-site marketing messages, controlled manually based on information on who is visiting the website at that particular moment

Email Marketing:

• Classic newsletters tracking the customers
• Birthday emails
• A welcome message after the customer’s subscription to a newsletter
• Drip campaign – a series of educational messages sent after having detected a customer at an early stage of the purchasing process
• Lead Nurturing – smart series of messages adjusted to the customer’s current interests
• Win-back – email campaigns addressed to former customers that have been inactive for a longer period of time
• Email campaigns segmented according to countries and regions viewed

Boosting direct sale:

• Integrated call centre module sending priority leads, together with a complete behavioural profile and a conversation script
• Alerts sent to sales departments after detecting the customer’s interest
• Automated sales campaigns autonomously moving contacts to the next stage of the cycle when their interest rises / when they fulfil certain conditions

Lead Generation:

• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
• Progressive pop-ups displayed only for anonymous customers
• Real-time alerts transferring information about the lead’s visit to the website to the sales department
• Dynamic pop-ups for identified leads
• Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription
• Real-time recommendation system
• Dynamic banner ads displayed according to the contact’s activity

Increased online sales, ROPO effect, geolocation of customers – Marketing Automation used in retail networks is much more than a simple ad displayed on the website. SALESmanago Marketing Automation platform can be integrated with other systems via API (like Beacons technology). For customers recognized by mobile app a dynamic ad is displayed right after entering a store and salesman will receive all information about previous purchase.

Online sales supported by dynamic website content and personalized e-mails, is an additional but important channel for any retail shop with eCommerce. SALESmanago Marketing Automation system is successfully used by cosmetics companies (Yves Rocher), shoes shops (Sizeer), jeweler (YES), bookstores (Matras, Merlin.pl), furniture (VOX, Balma) and many more.

Examples of use

Lead Generation:

• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
• Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription
• Real-time recommendation system
• Dynamic banner ads displayed according to the contact’s activity
• Progressive pop-ups displayed only for anonymous customers
• Dynamic pop-ups for identified leads

Using the ROPO (Research Online Purchase Offline) effect:

• Integration of fidelity cards with the SALESmanago discount system
• Integration of mobile apps with behavioural data
• Leads generated offline integrated into a separate Lead Nurturing strategy
• Integration with systems recognising the presence of an identified customer in the retail store – Beacons technology

Dynamic email offers:

• Dynamic email suggesting products viewed by a customer during the last visit
• Dynamic email adapted to the customer’s entire visit history
• Dynamic email suggesting products similar to the ones viewed by the customer
• Dynamic email suggesting products complementary to the ones recently bought by the customer
• Up-selling – a message presenting products that are more expensive and better than the ones the contact was interested in
• Dynamic email subjects adjusted to the lead’s interests

Rescuing shopping carts:

• Static email after abandoning the shopping cart
• Static text message after abandoning the shopping cart
• Personalised text message after abandoning the shopping cart, using personal data, information on gender, previously acquired discounts and transactional data
• Dynamic email after abandoning the shopping cart, presenting items added to the cart and using data on previous discounts and transactions
• A series of dynamic emails after abandoning the shopping cart, sent at defined intervals and offering increasing discounts

Newsletter personalisation:

• Email content adapted to personal data, gender, place of residence, age and interests
• Gender-based newsletter filters
• Segmented messages sent to customer groups interested in specific categories of products
• Classic newsletters with some degree of personalisation
• Personalised message subjects