VNG
STRATEGY BEFORE DIGITAL
Συνδέουμε brands με νόημα και διάρκεια.
Σχεδιάζουμε στρατηγική πριν από εικόνα
και χτίζουμε digital παρουσία που αντέχει στον χρόνο.
VNG — Εκεί όπου η σκέψη προηγείται της εικόνας.
Αγαπητοί αναγνώστες αυτού του blog, συνεργάτες, φίλοι & πελάτες, Καλωσορίζουμε τη νέα χρονιά 2017 με όνειρα, φιλοδοξίες, νέους στόχους και με πολλές ευχές για υγεία, ευημερία και επιτυχία σε προσωπικό αλλά και επαγγελματικό επίπεδο. Το 2016...
"Αν δεν βραχείς, ψάρια δεν τρως", λέει η λαϊκή ρήση και ο ψαράς της ιστορίας μας αποφάσισε να βραχεί ως το κόκκαλο μήπως αλλάξει την τύχη του και σπάσει την κακοδαιμονία. "Χτυπώντας" με μανία τη θάλασσα, ο συμπαθής ψαράς, κάνει ότι μπορεί προκειμένου...
Συνεχίζουμε τα αφιερώματα με τις ιστορίες επιτυχίας των πελατών μας που τόσο σας αρέσουν, με ένα "καθαρόαιμο" Ελληνικό brand από την Αθήνα που από την αρχή της λειτουργίας του σημειώνει σταθερά ανοδική πορεία και η "απόλαυση" που υπόσχεται γίνεται...
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact,...
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not...
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services....
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again,...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing...