{"id":8596,"date":"2018-05-04T18:49:55","date_gmt":"2018-05-04T15:49:55","guid":{"rendered":"https:\/\/www.vng.gr\/?p=8596"},"modified":"2018-05-04T18:49:55","modified_gmt":"2018-05-04T15:49:55","slug":"google-now-discounts-all-reciprocal-links","status":"publish","type":"post","link":"https:\/\/vng.gr\/en\/google-now-discounts-all-reciprocal-links\/","title":{"rendered":"Google now discounts all reciprocal links"},"content":{"rendered":"<p>For a long time,\u00a0<strong>reciprocal links<\/strong>\u00a0have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.<\/p>\n<p>The concept of reciprocal linking defies Google\u2019s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others\u2019 content with the end goal of promoting your own. Google doesn\u2019t particularly like this (see\u00a0Link Schemes).<\/p>\n<p>Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a long time,\u00a0reciprocal links\u00a0have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[981],"tags":[129,130,33,132],"class_list":["post-8596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-algorithms","tag-back-links","tag-content","tag-flat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google now discounts all reciprocal links - VNG Digital Marketing Group - \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vng.gr\/en\/google-now-discounts-all-reciprocal-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google now discounts all reciprocal links - VNG Digital Marketing Group - \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"For a long time,\u00a0reciprocal links\u00a0have remained at the forefront of most inbound linking strategies. 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