{"id":2263,"date":"2020-09-18T12:40:43","date_gmt":"2020-09-18T09:40:43","guid":{"rendered":"https:\/\/www.vng.gr\/site\/?p=2263"},"modified":"2025-07-02T20:33:41","modified_gmt":"2025-07-02T17:33:41","slug":"online-presence-guide","status":"publish","type":"post","link":"https:\/\/vng.gr\/en\/online-presence-guide\/","title":{"rendered":"Online presence guide"},"content":{"rendered":"<p>In this article, we will discuss the importance of building a strong online presence. One that can act as a mirror to your overall business image. After all, a brand&#8217;s image is its most critical element\u2014because it\u2019s the first thing a consumer interacts with. If you\u2019ve just started your business or are relatively new to the professional world, building your online presence may sometimes feel difficult or exhausting. But it\u2019s also incredibly important!<\/p>\n<h3><span style=\"font-size: 25px;\">What is online presence?<\/span><\/h3>\n<p>Online presence refers to the totality of all the identities you\u2019ve created (both personal and business) and the interactions between those identities that you&#8217;ve established and participate in online.<\/p>\n<h3><span style=\"font-size: 25px;\">7 ways to start building a strong presence right now<\/span><\/h3>\n<h5><span style=\"font-size: 20px;\">1. Create a strategy: What are your goals?<\/span><\/h5>\n<p>First, it\u2019s essential to understand your business goals, both short-term and long-term. Write them down so you can regularly review them and ensure your efforts serve them. Don\u2019t build an online presence just because someone told you \u2018you should.\u2019 Instead, integrate it into the overall <a href=\"https:\/\/vng.gr\/stratigiki-vng\/\" target=\"_blank\" rel=\"noopener noreferrer\">business strategy<\/a> of your company.<\/p>\n<h5><span style=\"font-size: 20px;\">2. Build a solid platform<\/span><\/h5>\n<p>For most small businesses and entrepreneurs, building a strong platform starts with your website. It requires a clear message (what your business is about), easy navigation, a contact page, and a subscription page for your newsletter. Don\u2019t forget to <a href=\"https:\/\/vng.gr\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimize for search engines<\/a>!<\/p>\n<h5><span style=\"font-size: 20px;\">3. Always optimize and improve<\/span><\/h5>\n<p>Don\u2019t assume what you\u2019ve built is perfect\u2014it never will be. Always look for ways to improve your website and the content you post on it.<\/p>\n<h5><span style=\"font-size: 20px;\">4. Deliver consistent value<\/span><\/h5>\n<p>Whether through your website, an online community, or your social media channels, your goal should always be to provide consistent value. Creating cohesive, valuable content will help you gain credibility and authority in your industry\u2014critical for growing your digital presence and traffic.<\/p>\n<h5><span style=\"font-size: 20px;\">5. Be social<\/span><\/h5>\n<p>One of the greatest advantages of the internet is that it allows you to be everywhere. Being social doesn\u2019t mean you MUST create pages on <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, Twitter, Pinterest, Quora, YouTube, LinkedIn, etc. It does mean you should set up your business profile on at least two or three platforms and share content regularly.<\/p>\n<h5><span style=\"font-size: 20px;\">6. Start building relationships<\/span><\/h5>\n<p>Something very important when building your online presence is being known. Find a group or community whose members share your interests or operate in the same industry. Then begin forming relationships with them by being active in the group. You should do the same with communities that match your target audience.<\/p>\n<h5><span style=\"font-size: 20px;\">7. Be patient<\/span><\/h5>\n<p>As you may already know, <a href=\"https:\/\/vng.gr\/?attachment_id=1763\" target=\"_blank\" rel=\"noopener noreferrer\">building your online presence<\/a> takes time and requires patience. But if you manage to create a strong platform, develop valuable and cohesive content, establish your presence on social media, and build online relationships, then you\u2019re on the right path to success.<\/p>\n<p><span style=\"color: #ff0000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-15482\" src=\"https:\/\/vng.gr\/wp-content\/uploads\/2020\/01\/Untitled-design-18-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/vng.gr\/wp-content\/uploads\/2020\/01\/Untitled-design-18-150x150.png 150w, https:\/\/vng.gr\/wp-content\/uploads\/2020\/01\/Untitled-design-18-300x300.png 300w, https:\/\/vng.gr\/wp-content\/uploads\/2020\/01\/Untitled-design-18-768x768.png 768w, https:\/\/vng.gr\/wp-content\/uploads\/2020\/01\/Untitled-design-18-70x70.png 70w, https:\/\/vng.gr\/wp-content\/uploads\/2020\/01\/Untitled-design-18.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>*STRICTLY PROHIBITED: Copying, use, reproduction, republication, storage, sale, transmission, distribution, publication, performance, or downloading. Translation, modification in any way, partially or in summary form, of this website\u2019s content\u2014even with source attribution and live link\u2014without the publisher\u2019s written permission.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will discuss the importance of building a strong online presence. One that can act as a mirror to your overall business image. After all, a brand&#8217;s image is its most critical element\u2014because it\u2019s the first thing a consumer interacts with. If you\u2019ve just started your business or are relatively new to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1210],"tags":[],"class_list":["post-2263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-advice-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online presence guide - VNG Digital Marketing Group - \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Digital Marketing<\/title>\n<meta name=\"description\" content=\"\u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03ba\u03b1\u03b8\u03c1\u03ad\u03c6\u03c4\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vng.gr\/en\/online-presence-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online presence guide - 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