{"id":16409,"date":"2019-12-29T19:51:13","date_gmt":"2019-12-29T16:51:13","guid":{"rendered":"https:\/\/www.vng.gr\/seo\/"},"modified":"2026-09-11T11:04:37","modified_gmt":"2026-09-11T08:04:37","slug":"seo","status":"publish","type":"page","link":"https:\/\/vng.gr\/en\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-xs”][vc_single_image image=”15257″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-xs”][vc_empty_space height=”200px”][vc_custom_heading text=”SEO `{`Search Engine Optimization`}`” font_container=”tag:h1|text_align:left”][vc_column_text]<\/p>\n

SEO built around search intent, technical quality and measurable growth<\/strong><\/em><\/p><\/blockquote>\n

SEO (Search Engine Optimization) improves how a website is discovered, understood and evaluated by search engines. A sustainable SEO strategy combines technical health, useful content, internal linking, authority signals and continuous measurement rather than relying on guaranteed rankings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”15257″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”1px”][vc_custom_heading text=”SEO `{`Search Engine Optimization`}`”][vc_column_text]<\/p>\n

SEO built around search intent, technical quality and measurable growth<\/strong><\/em><\/p><\/blockquote>\n

SEO (Search Engine Optimization) improves how a website is discovered, understood and evaluated by search engines. A sustainable SEO strategy combines technical health, useful content, internal linking, authority signals and continuous measurement rather than relying on guaranteed rankings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

<\/div><\/div>
SEO AUDIT<\/div>
Full technical analysis<\/div><\/div><\/div>
<\/div><\/div>
KEYWORD RANK<\/div>
Keywords and their ranking<\/div><\/div><\/div>
<\/div><\/div>
QUALITY BACKLINKS<\/div>
Smart reports<\/div><\/div><\/div>
<\/div><\/div>
COMPETITION ANALYSIS<\/div>
The knowledge that leads to success<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1521538603900{margin-top: 35px !important;margin-bottom: 35px !important;}”][vc_column width=”1\/2″ el_class=”side-image” css=”.vc_custom_1521808053289{background-image: url(https:\/\/vng.gr\/wp-content\/uploads\/2018\/03\/seo-1h-selida-google.jpg?id=1593) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1520603984660{padding-top: 40px !important;padding-right: 45px !important;padding-bottom: 10px !important;padding-left: 45px !important;}”][vc_custom_heading text=”Results speak” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” decor_line=””][vc_column_text css=”.vc_custom_1521803860489{margin-bottom: 40px !important;}”]SEO is the key component of success for any website that wants to be one step ahead of its competition.<\/span><\/p>\n

Our work focuses on improving organic visibility through technical SEO, content quality, information architecture and search-intent alignment. At each stage, performance should be evaluated through transparent reporting, Search Console data and business-relevant KPIs. For implementation and ongoing support, explore our SEO services<\/a>.<\/p>\n

SEO and paid advertising serve different roles. Strong organic performance can reduce reliance on paid acquisition for some queries over time, but the right channel mix depends on the market, competition and business goals.[\/vc_column_text][vc_separator color=”custom” accent_color=”#c49157″][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1521538651445{margin-top: 35px !important;margin-bottom: 35px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1520605675565{padding-top: 55px !important;padding-right: 45px !important;padding-bottom: 50px !important;padding-left: 45px !important;}”][vc_custom_heading text=”SEO as part of a broader digital strategy” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” decor_line=””][vc_column_text css=”.vc_custom_1521804380314{margin-bottom: 40px !important;}”]SEO is most effective when it works together with content, UX, analytics and the wider digital strategy.<\/span><\/p>\n

Our approach prioritizes sustainable visibility, useful content and decisions grounded in real performance data rather than shortcuts or guaranteed outcomes.<\/p>\n

We continuously review changes in search behavior and official guidance from major search engines, especially Google and Bing, and adapt the strategy when the evidence supports it.[\/vc_column_text][vc_separator color=”custom” accent_color=”#c49157″][\/vc_column][vc_column width=”1\/2″ el_class=”side-image” css=”.vc_custom_1521808077450{background-image: url(https:\/\/vng.gr\/wp-content\/uploads\/2018\/03\/seo-audit-report.jpeg?id=1591) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1521538666128{margin-top: 35px !important;margin-bottom: 35px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1520603984660{padding-top: 40px !important;padding-right: 45px !important;padding-bottom: 10px !important;padding-left: 45px !important;}”][vc_custom_heading text=”5 Essentials traits of SEO” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” decor_line=”on”]

<\/div>
ORGANIC VISIBILITY<\/div><\/div>
It is achieved with the development and the targeted promotion of unique content that will be created for your needs by achieving, improving and maintaining your strong presence on the Internet.<\/div><\/div>
<\/div>
On page SEO<\/div><\/div>
We make your content easily traceable and accessible by search engines. We will implement solutions that will boost immediately your rankings.<\/div><\/div>
<\/div>
Backlinks<\/div><\/div>
It is an essential part of any successful SEO strategy. We will build your profile by giving weight and importance to keywords that are read by search engines.<\/div><\/div>
<\/div>
KEYWORD RESEARCH<\/div><\/div>
One of the most important elements for SEO is the correct targeting of keywords. We will look for and develop the best strategy for all of your link building activities to achieve the best possible result.<\/div><\/div>
<\/div>
ACTIVITY REPORTS<\/div><\/div>
At all stages of our collaboration, we will provide you with a detailed report on how your site's performance is optimized for search engines, as well as all data related to the increase of organic traffic and the next steps.<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ el_class=”side-image” css=”.vc_custom_1521808354551{background-image: url(https:\/\/vng.gr\/wp-content\/uploads\/2018\/03\/seo-services-2.png?id=1596) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-xs”][vc_single_image image=”15257″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-xs”][vc_empty_space height=”200px”][vc_custom_heading text=”SEO `{`Search Engine Optimization`}`” font_container=”tag:h1|text_align:left”][vc_column_text] SEO built around search intent, technical quality and measurable growth SEO (Search Engine Optimization) improves how a website is discovered, understood and evaluated by search engines. A sustainable SEO strategy combines technical health, useful content, internal linking, authority signals and continuous measurement […]<\/p>\n","protected":false},"author":11,"featured_media":20579,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-landing.php","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SEO strategy","_yoast_wpseo_title":"SEO Strategy & Search Optimization Guide | VNG","_yoast_wpseo_metadesc":"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":""},"class_list":["post-16409","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSEO Strategy & Search Optimization Guide | VNG<\/title>\n<meta name=\"description\" content=\"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vng.gr\/en\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Strategy & Search Optimization Guide | VNG\" \/>\n<meta property=\"og:description\" content=\"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vng.gr\/en\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"VNG Digital Marketing Group - \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Digital Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T08:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vng.gr\/wp-content\/uploads\/2022\/10\/SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/\",\"url\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/\",\"name\":\"SEO Strategy & Search Optimization Guide | VNG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vng.gr\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/SEO.png\",\"datePublished\":\"2019-12-29T16:51:13+00:00\",\"dateModified\":\"2026-09-11T08:04:37+00:00\",\"description\":\"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vng.gr\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/SEO.png\",\"contentUrl\":\"https:\\\/\\\/vng.gr\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/SEO.png\",\"width\":1200,\"height\":200,\"caption\":\"SEO \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/vng.gr\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/vng.gr\\\/en\\\/\",\"name\":\"VNG Digital Marketing Group\",\"description\":\"Digital Agency - Corporate Strategy - \u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd\",\"publisher\":{\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vng.gr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/#organization\",\"name\":\"VNG Digital Group\",\"url\":\"https:\\\/\\\/vng.gr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vng.gr\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/\u0391\u03bd\u03ce\u03bd\u03c5\u03bc\u03bf-1499-x-200-px-950-x-200-px-1.png\",\"contentUrl\":\"https:\\\/\\\/vng.gr\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/\u0391\u03bd\u03ce\u03bd\u03c5\u03bc\u03bf-1499-x-200-px-950-x-200-px-1.png\",\"width\":950,\"height\":200,\"caption\":\"VNG Digital Group\"},\"image\":{\"@id\":\"https:\\\/\\\/vng.gr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/18305229\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Strategy & Search Optimization Guide | VNG","description":"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vng.gr\/en\/seo\/","og_locale":"en_US","og_type":"article","og_title":"SEO Strategy & Search Optimization Guide | VNG","og_description":"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.","og_url":"https:\/\/vng.gr\/en\/seo\/","og_site_name":"VNG Digital Marketing Group - \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Digital Marketing","article_modified_time":"2026-09-11T08:04:37+00:00","og_image":[{"width":1200,"height":200,"url":"https:\/\/vng.gr\/wp-content\/uploads\/2022\/10\/SEO.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vng.gr\/en\/seo\/","url":"https:\/\/vng.gr\/en\/seo\/","name":"SEO Strategy & Search Optimization Guide | VNG","isPartOf":{"@id":"https:\/\/vng.gr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vng.gr\/en\/seo\/#primaryimage"},"image":{"@id":"https:\/\/vng.gr\/en\/seo\/#primaryimage"},"thumbnailUrl":"https:\/\/vng.gr\/wp-content\/uploads\/2022\/10\/SEO.png","datePublished":"2019-12-29T16:51:13+00:00","dateModified":"2026-09-11T08:04:37+00:00","description":"SEO strategy by VNG covering technical SEO, search intent, content, internal linking, authority and measurement for sustainable organic visibility.","breadcrumb":{"@id":"https:\/\/vng.gr\/en\/seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vng.gr\/en\/seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vng.gr\/en\/seo\/#primaryimage","url":"https:\/\/vng.gr\/wp-content\/uploads\/2022\/10\/SEO.png","contentUrl":"https:\/\/vng.gr\/wp-content\/uploads\/2022\/10\/SEO.png","width":1200,"height":200,"caption":"SEO \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd"},{"@type":"BreadcrumbList","@id":"https:\/\/vng.gr\/en\/seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vng.gr\/en\/home\/"},{"@type":"ListItem","position":2,"name":"SEO"}]},{"@type":"WebSite","@id":"https:\/\/vng.gr\/en\/#website","url":"https:\/\/vng.gr\/en\/","name":"VNG Digital Marketing Group","description":"Digital Agency - Corporate Strategy - \u03a0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd","publisher":{"@id":"https:\/\/vng.gr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vng.gr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vng.gr\/en\/#organization","name":"VNG Digital Group","url":"https:\/\/vng.gr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vng.gr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/vng.gr\/wp-content\/uploads\/2026\/05\/\u0391\u03bd\u03ce\u03bd\u03c5\u03bc\u03bf-1499-x-200-px-950-x-200-px-1.png","contentUrl":"https:\/\/vng.gr\/wp-content\/uploads\/2026\/05\/\u0391\u03bd\u03ce\u03bd\u03c5\u03bc\u03bf-1499-x-200-px-950-x-200-px-1.png","width":950,"height":200,"caption":"VNG Digital Group"},"image":{"@id":"https:\/\/vng.gr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/18305229\/"]}]}},"_links":{"self":[{"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/pages\/16409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/comments?post=16409"}],"version-history":[{"count":5,"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/pages\/16409\/revisions"}],"predecessor-version":[{"id":26869,"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/pages\/16409\/revisions\/26869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/media\/20579"}],"wp:attachment":[{"href":"https:\/\/vng.gr\/en\/wp-json\/wp\/v2\/media?parent=16409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}